Third Secret Objective Print

And that is the key question.  Does everyone on the team understand the team's reason for being, it's objective?  Are they on the same page?  This might seem fairly obvious.  But you would be surprised how often the root problem with teams revolve around this issue.  To go back to my rowing story for a moment, I mentioned that the four I rowed with in 1986 was extraordinary because of, among other things, their laser sharp focus on the goal at hand.  We were totally committed to winning the world championship.  It was the first crew I had ever been with that had that objective.  But wait!  You might say.  What about the other national teams I had been on?  Weren't they committed?  No.  They were not.  Because if they had been, we would have won.

 

The inspirational leader can never assume that just because he is committed to the cause, everyone on his team is also.  That would be an enormous mistake.  But, it is a mistake made more often than not, with teams and their leaders in business, politics, sports or whatever.  We all have different objectives, that, unless we are asked, (and even sometimes if we are) remain hidden.  For instance, in some of my other national team experiences, it became evident, usually after the fact, that many rowers never thought winning the world championship was a real possibility.  Their objective was to make the team.  It was to wear the uniform.  It was to make the trip to Europe.  It was to make the Olympics.  It was to whatever.  But it wasn't to win.  This is a constant phenomenon.  That is why professional sports teams are always looking for veterans who have "been there".  They hope that the veteran's savvy can help get everyone on the same page, where winning the championship becomes the only objective.  It is why teams so often fold easily in the playoffs.  Usually, these first time teams are "just happy to be there".  And it shows.

 

In business, the case is no different.  We are all limited by what we think is possible, not by what we can truly do.  Many times, we are just happy to have gotten the contract, to have completed the project, to have partnered with an impressive company, to have achieved the goal at hand.  It can take so long to believe in ourselves enough to reach for the stars.

 

Being on the same page means trying to match everyone's objectives to the main objective as closely as possible.  I remember being asked to coach a group of female rowers once, whom I had been assured, were dying to win the national championship.  My first practice, I went around the room and asked each one of the 25 present what they wanted to get out of the summer.  Not surprisingly, I got about 20 different responses.  Some wanted to be recreational rowers.  Others wanted to make the Olympic team.  Some thought it was best not to practice too much, others thought it was prudent to never stop practicing.  They represented all levels of rowing, and yet they all professed to be part of the same team!  Were they?  Of course not.  They were part of what could be considered several different teams.  They all had different goals.  It took me a little bit to get them all on the same page, but for the most part, by the end of the summer, they were, and they ended up winning six national championships.

 

 
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